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  • Patients trust information from other patients
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  • New guidelines don't translate into behavioural change
  • Sales strategies can be lost in execution
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To click, or not to click?

Filed under INSPIRATION by on 20.10.11

At eBee we are constantly pinging round emails, or shouting over to one another, about cool stuff we’ve seen or things we find interesting. Not all of these make it on to our website (trying to be professional, after all!)  but others, well, we’d like to share them with you – feel free to comment and let us know what you think…

 

Don't Click It

 

There’s something about being told not to do something that inevitably means that you can’t resist not doing it, isn’t there? And there’s a nifty site out there that does just that. It’s an oldie now, but a golden, and it’s all in the name… you’ll find it here: www.dontclick.it.

 

But that’s not really the point… in a nutshell this website is the brainchild of a group of guys who went back to the beginning, challenged convention and questioned the now ubiquitous habits of interface development. The result is a unique interface that embraces a completely different type of navigation: one that does away with “the mouse click”.

 

The interesting bit is that they recognised that, whilst the click is an ideal mechanism for navigating an interface with total control and relative quickness, it does have a significant drawback: moving the mouse between clicks mostly results in dead space or dead time. Time which could be filled.

 

Their answer has been to eliminate the mouse click and let the user navigate the interface with the motion of their mouse, and by using gestures instead of clicking. But don’t take my word for it! The best way is to have a quick play yourself and see what happens…

 

Sometimes I think that quirky stuff like this is done for the sake of it (The Wapping Project site is one such example – novel, creative, but impossible to find what you’re looking for as a result!). But, for me www.dontclick.it – and its new method of navigation – has real merit. I’m not suggesting that, herein forth, we adapt all our interfaces to suit but I do think that the idea has legs and we can take inspiration from it and inject the concept into the work we do.

 

I love the navigation by mouse motion; it’s intuitive, it’s creative, it allows the user to review, access, and get to the content they want to get to, in a really efficient way. Importantly, I think it also allows us to be imaginative in the way we deliver information, ultimately improving the experience and level of engagement. We’ve allowed this to inspire us in an interactive training project that we’re developing at the moment and it’s working fantastically… but we can definitely take it further. Looking forward to the challenge!

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