• HCPs trust information from peers more than reps
  • Patients can't always see the impact of their behaviour on their health
  • Doctors only engage with messages related to their own patients
  • Language barriers affect patient compliance
  • Different pharma markets have different needs
  • Patients trust information from other patients
  • HCPs don’t always engage with guidance
  • New guidelines don't translate into behavioural change
  • Sales strategies can be lost in execution
  • Patients only engage with relevant information
  • Complex protocols are a barrier to prescription

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