INNOVATION » eBee

HCPs trust information from peers more than reps
Patients can't always see the impact of their behaviour on their health
Doctors only engage with messages related to their own patients
Language barriers affect patient compliance
Different pharma markets have different needs
Patients trust information from other patients
HCPs don’t always engage with guidance
New guidelines don't translate into behavioural change
Sales strategies can be lost in execution
Patients only engage with relevant information
Complex protocols are a barrier to prescription

Select a challenge you’re facing in healthcare communications

Category: Innovation

AppsWorld 2011

Filed under INNOVATION by John on 05.12.11

Appsworld Europe was held in Kensington Olympia this week and I thought I’d pop down to see what advances and innovations are happening in the world of application development, and to see how we can develop apps to be high quality and as cross platform and browser compatible as possible, all to a strict budget [...]