• HCPs trust information from peers more than reps
  • Patients can't always see the impact of their behaviour on their health
  • Doctors only engage with messages related to their own patients
  • Language barriers affect patient compliance
  • Different pharma markets have different needs
  • Patients trust information from other patients
  • HCPs don’t always engage with guidance
  • New guidelines don't translate into behavioural change
  • Sales strategies can be lost in execution
  • Patients only engage with relevant information
  • Complex protocols are a barrier to prescription

Select a challenge you’re facing in healthcare communications

About Brishty

Filed under eBee by on 04.11.11

Frankly it is embarrassing how many times I’ve tried with this biography, so I start with an apology – for what follows is unlikely to amount to anything more than a list of disjointed thoughts.

 

I joined eBee a year ago. I had my first work Christmas party, got my first business card; I’ve even got a pension plan. By all accounts I am now a responsible adult. It is ridiculous. One minute I was whiling away a bitter-sweet summer of unknowns, the next I’m meeting clients, running workshops, analysing business case studies, developing websites, brainstorming prototypes, pitching for global business; from zero to madness in the time it takes to canoe through 4 miles of ice.

 

Before that I studied Natural Sciences. Given any opportunity I can and will talk at you about the explosive properties of TNT, the mating rituals of Bonobos and more recently the future of genetic testing. But for now I’m going to pass on this incredible viral that Al just shared. (NB- The ball can be quite hard to see so keep an eye out.)

 

Directions:

  • -Go to YouTube and play any video
  • -Make sure you’re interacting with it (click the video screen to pause and click again to play)
  • -Hold down the left arrow on your keyboard for 2 seconds
  • -Then press the up arrow as well. Nice.

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