Jonathan » eBee

HCPs trust information from peers more than reps
Patients can't always see the impact of their behaviour on their health
Doctors only engage with messages related to their own patients
Language barriers affect patient compliance
Different pharma markets have different needs
Patients trust information from other patients
HCPs don’t always engage with guidance
New guidelines don't translate into behavioural change
Sales strategies can be lost in execution
Patients only engage with relevant information
Complex protocols are a barrier to prescription

Select a challenge you’re facing in healthcare communications

Author: Jonathan

An introduction to Jonathan, eBees latest recruit.

Filed under eBee by Jonathan on 24.01.12

If you’re an avid reader of our blog, which I suspect is most of you, you’ll notice that this is my first contribution. I thought it a good idea to introduce myself as I’ll no doubt be posting my thoughts and musings here on a semi-regular basis. So first things first. Hi – I’m [...]