• HCPs trust information from peers more than reps
  • Patients can't always see the impact of their behaviour on their health
  • Doctors only engage with messages related to their own patients
  • Language barriers affect patient compliance
  • Different pharma markets have different needs
  • Patients trust information from other patients
  • HCPs don’t always engage with guidance
  • New guidelines don't translate into behavioural change
  • Sales strategies can be lost in execution
  • Patients only engage with relevant information
  • Complex protocols are a barrier to prescription

Select a challenge you’re facing in healthcare communications

Archive for: February 2012

We can’t go on together with suspicious minds

Filed under INSIGHT by on 03.02.12

The Pharma Times special meeting last week reminded me of an issue I have wrestled with for some time – the caution and secretiveness of our industry. Granted, it’s a competitive market and there’s a certain loss of power in showing your hand, but I wonder if we should rethink how close we play those [...]

About Will

Filed under eBee by on 01.02.12

It’s an interesting time to be an Interactive Developer. Forever increasing advancements in technology are driving a forever-changing industry. For us developers, it is these changes that keep us going. We’re always keeping abreast of the latest tech and programming news, discussing latest trends and sharing knowledge with others in order to ultimately improve our [...]